HeyGen - AI Video Generator Platform

Project Overview

HeyGen is a cutting-edge AI video generation platform that has revolutionized how businesses create professional video content. Rated 4.8/5 on G2 and recognized as the #1 AI video generator of 2025, HeyGen enables users to create professional AI-powered avatar videos with over 100+ avatars, 175+ languages, and has secured $60 million in funding. I was responsible for developing their branding website's frontend architecture using Webflow, custom JavaScript, and CSS.

My Role & Responsibilities

As the frontend developer for HeyGen's branding website, I worked closely with their design team to translate high-fidelity mockups into a performant, scalable web experience. My responsibilities included:

Implementing responsive design systems using Webflow as the primary development platformWriting custom JavaScript for interactive features and user engagement elementsDeveloping CSS architectures for consistent branding and optimal performanceEnsuring cross-browser compatibility and mobile responsivenessCollaborating with the design team to maintain brand consistency across all touchpoints

Technical Implementation

The project required translating complex design visions into functional web experiences while maintaining HeyGen's brand identity. I implemented custom JavaScript solutions for dynamic content presentation, interactive demonstrations of their AI video capabilities, and seamless user flows that guide visitors through their product offerings.

Challenges & Solutions

One of the main challenges was creating a website that effectively communicates HeyGen's advanced AI technology while remaining accessible to users of all technical backgrounds. I focused on building intuitive navigation systems, clear visual hierarchies, and interactive elements that demonstrate the platform's capabilities without overwhelming the user experience.

Project Outcome

Successfully delivered a responsive, high-performance branding website that accurately represents HeyGen's AI video generation platform. The frontend implementation provides a seamless user experience across devices and maintains consistent brand presentation throughout the site.

Ongoing Collaboration

I continue to work with HeyGen's team on website maintenance, feature updates, and optimization as they expand their platform capabilities and market reach.